What Boomers Want

Roughly a third of our population is 50 years or older. This significant portion of our country is extremely important to our nation not only as leaders but trend setters in how we see and participate in real estate. With 59% of these folks planning on staying in their current homes and not selling, what does this mean for our inventory trends and need for new construction? Time will tell.

Please take a look at these interesting statistics on how the Boomers are leveraged in their investments, their trends when it comes to retirement plans and housing, and the idea of downsizing as they grow older.

What Boomers Want

Contact Gabriel for a consultation to buy or sell a home in San Francisco or Oakland. He can be reached at luxerealtySF@gmail.com or 917-674-6556.

www.AtHomeSF.com

@TheDapperAgent

Home Improvements That Pay Off

For many of us it’s time to consider cashing in on a good return on our homes or investment property. Values are at an all-time high in some areas and those gains are good for our next “steps”. Making sure you maximize on those gains is a huge consideration and one way to get the best price for your listing is to do some remodeling or improvements.

The attached graph, provided by C.A.R., shows us some good projects and their returns in the Pacific region of the country. Each segment of the country has different “improvements” that will be more important so make sure to source your local Realtor and consider what  would like to have when searching for your next property. Remember though, a overly specific uses like a custom rack for your widgets may not suite everyone. In fact, it may turn off some buyers.

Take a look at that return on the Entry Door! In my opinion, that is one of those additions that can work pretty much anywhere in the United States. Security for you and your family is paramount.

A recent addition of a wooden deck to a property I’m involved with in the Bay Area has me feeling good right now after seeing the second item on the list. After all, having a new outdoor space at a home is always wonderful.

Finally, the garage door replacement seems like a no brainer to me. Having an updated door provides security into the home, likely better and more up-to-date materials, and the confidence in knowing it won’t fall on your car when pulling into the garage! The other bonus is the pleasure of looking at a brand new door. It just looks better and adds curb appeal.

Whether it’s just for your own personal use or for an upcoming listing, these home improvements are a good way to add value and some can provide you with a good return. Consider these carefully when prioritizing your next project.

Let me close with a very important consideration which is choosing the right contractor for your next job. Please see a recent blog I wrote demonstrating the things to look for and look out for when deciding on your next contractor:

Hiring the Right Contractor is a Big Deal

Contact Gabriel to buy or sell your home in San Francisco or Oakland.

gabriel@climbsf.com | 415-562-6999

www.AtHomeSF.com

@TheDapperAgent

Hiring the “Right” Contractor is a Big Deal

We’ve heard a million horror stories of people who’ve hired and used the wrong contractor over the years. The time frame went weeks or even months longer than agreed upon. Budgets were doubled or tripled after all was said and done.

Don’t get the wrong idea though. Not all contractors are bad or untrustworthy. In fact, the contractors on my “team” are outstanding professionals and truly good people. Those are the people you want to work with and those are the kinds of people you will find who include the items mentioned in this very important “check list” of items you should be referring to when selecting the right contractor for your needs.

Read these points very carefully. They are all so important starting with multiple assessments and bids on price and timeline. Terms can be drastically different between contractors so get at least two if not three or more. You do this with doctors and other professionals so why would you skip this step when it comes to your home or your investment property?

I would like to suggest one more item to add to this list: Renderings! In my opinion, a good/great contractor with be able to recommend the right materials based on your needs and also provide you with a full rendering presentation of what the project will look like when it’s complete. Do not move forward until you’ve seen these and approved them! Taking a contractors word for it that ‘It’s going to look great!’ is not good enough.

My clients come to me asking for referrals and I’m happy to suggest various resources for their needs. Trust your Realtor to also do the same. Part of being a successful Realtor is having a “team” of various professionals that we’ve built trusting relationships with. Your Realtor can do a lot more for you than just fill out forms to buy or sell a property.

Contact Gabriel to buy or sell your home in San Francisco or Oakland.

gabriel@climbsf.com | 415-562-6999

www.AtHomeSF.com

@TheDapperAgent

What’s Important to the LGBT Community? Looks like Home Ownership is…

It is no question that a large segment of our residents in San Francisco are part of the LGBT community. They are a powerful force and I am honored to call many of these fine folks my dear friends. Many of my friends are home owners or look to purchase a home in the near future.

Lets take a look at some of the items that are most important to the LGBT Community when it comes to the Real Estate conversation.

Safe neighborhoods seem to be paramount in the research. Also, having access to parks is important as many same-sex couples I know that aren’t having human children call their animals their kids. Taking dogs out to the park is fun and also a lot better than doing their “doggie business” in the street. Of course, this is probably one of many reasons why a park is important but it’s something that stands out as a very San Francisco lifestyle element.

In the “Working with a Realtor” sector, it seems obvious that folks would want to work with someone who is open and willing to work with the LGBT community. Discrimination of any kind is cause for concern and a Realtor is held to the highest standard with regard to this topic. Fewer LGBT-identified folks cared if their agent was also within this distinction which says a lot about trusting who you’re working with and holding you accountable for your level of expertise as apposed to who you sleep with.

Here’s to helping EVERYONE in their pursuit of owning a home in San Francisco and EVERYWHERE!

Contact Gabriel to buy or sell your home in San Francisco.

gabriel@climbsf.com | 415-562-6999

www.AtHomeSF.com

@TheDapperAgent

The “Boom” is coming! Are you ready?

As we reach the final stretch to this event, a quick reminder of who is speaking and why it is so important for anyone involved in the real estate business in or around the Bay Area to be there. We look forward to seeing you on Friday for this incredible panel discussion and a fun and celebratory reception at the SF Jazz Center!

The “Building Boom” series came about 2 years ago when the SFAR’s Member Education committee concluded that it was imperative that the real estate community in San Francisco and the Bay Area stayed current on what was being built, where it was being built, who the players where and how it effected us as real estate professionals as well as our clients. We asked other key organizations in our community like The Women’s Council of RealtorsCREAAAREAA, and YPN for help in creating the areas’ best event for our members and the Building Boom was born.

This session will mark our 3rd semi-annual event and it’s the greatest one yet. We have some of the areas greatest experts in real estate sales, development, city planning, economics, and the real estate press. And, for the first time, we are offering seats to those who are non-members of SFAR (San Francisco Association of Realtors) and our affiliate associations.

The event will be followed by a reception to celebrate with friends, make new connections, and discuss your ideas and thoughts about real estate in our great city.

We are looking forward to seeing you at this incredible event! Mark your calendar and Register Here to book tickets today.

Contact Gabriel Rojas about buying or selling your Bay Area property at gabriel@climbsf.com or by phone at 415-562-6999.

www.AtHomeSF.com | @TheDapperAgent

#DapperAgent

Hey, Homebuyers! Do you know your credit score?

 It’s that time of the year again. Yup, even in places like San Francisco, we can experience a peak in home sales during the Summer. If you’re one of those homebuyers looking right now, knowing your credit score not only builds confidence but also makes applying for your home loan that much easier. Once that pre-approval letter is in-hand there’s no stopping us!

Let’s take a close look at the chart below. Is it possible that 54% out of the prospective home buyers in this study really don’t know their credit score?!?! Seriously? You really shouldn’t be considering a home purchase without this information. With more difficult standards in the loan qualification process these days, this is really one of the very first things you’ll need to find out.

Finding out is pretty simply these days. There are services like CreditKarma.com and FreeCreditReport.com (a paid service). I find that FreeCreditReport.com is more accurate than others but that is just MY experience. I’ve found that Credit Karma leans to the high side pretty significantly. I’ve also found that when using the credit scoring systems on my credit card account that include them.

Look at the numbers on the bottom of this graph. Only 28% of people polled say that they’re keeping their credit card balances low. Please keep in mind that about 35% of your credit score is effected by this factor. I’ve heard that keeping it under 30% of the max limit is the criteria. I do half of that and keep mine under 15% almost all the time. I also pay off all debt in full each month.

One factor that I do like to see when getting close to applying for a home loan is the low number of people applying for or opening a new credit card. This also goes for things like auto loans and retail store cards. I would always advise a client to avoid doing this until close of escrow. Any changes like this during the loan process and before you close can be a sure way to lose the home of your dreams. Do not do this while you’re applying or already in the loan process, please!

A couple months ago, I blogged about 6 Myths of Credit Scores. Take a look at the following link to read that article too. It’s quite helpful.

Credit Card Myths

Contact Gabriel about buying or selling your Bay Area property at gabriel@climbsf.com or by phone at 415-562-6999.

www.AtHomeSF.com | @TheDapperAgent

#DapperAgent

SF Building Boom Comes to the SF Jazz Center!

I am very pleased to announce the 3rd Annual SF Building Boom Panel Discussion is coming to the SF Jazz Center on September 18th!

The “Building Boom” series came about 2 years ago when the SFAR’sMember Education committee concluded that it was imperative that the real estate community in San Francisco and the Bay Area stayed current on what was being built, where it was being built, who the players where and how it effected us as real estate professionals as well as our clients. We asked other key organizations in our community like The Women’s Council of RealtorsCREAAAREAA, and YPN for help in creating the areas’ best event for our members and the Building Boom was born.

This session will mark our 3rd annual event and it’s the greatest one yet. We have some of the areas greatest experts in real estate sales, development, city planning, economic growth, and the real estate press. And, for the first time, we are offering seats to those who are non-members of SFAR (San Francisco Association of Realtors) and our affiliate associations.

The event will be followed by a reception to celebrate with friends, make new connections, and discuss your ideas and thoughts about real estate in our great city.

Another first for us is the opportunity for sponsorship. If you have an interest in getting your real estate-related product or service in front of hundreds of real estate professionals, contact Deborah Grinnell at deborah@sfrealtors.com or by phone at 415-230-26732.

We are looking forward to seeing you at this incredible event! Mark your calendar and Register Here to book tickets today.

Contact Gabriel Rojas about buying or selling your Bay Area property at gabriel@climbsf.com or by phone at 415-562-6999.

www.AtHomeSF.com | @TheDapperAgent

#DapperAgent

Million Dollar Listing San Francisco Premiere at Local Edition!

Well, what can I say about it? It was cool? It was fun? No, it was a stellar celebration for the premiere of Million Dollar Listing last week at Local Edition in San Francisco. Hosted by Climb Real Estate Group and Sindeo, we had a packed house celebrating my friend and fellow-Climber, Justin Fichelson.

Justin was absolutely great on the show and has already received many accolades and articles supporting this. The only native of San Francisco in the show, Justin has an incredible knowledge of the city and has a massive network to boot. His philanthropic work was also part of the celebration raising money for The Exploratorium on the Embarcadero. In all, $18,000 was raised for a program aimed to help high school students work there providing support and doing tours to visitors of this most amazing San Francisco attraction.

On a personal note, I am happy to announce that I appeared on the show with Justin around the half-way mark. I’m on for about 10 seconds and I think I say about two words but, hey, it’s a start! Word has it that I’ll be on episode 3 as well. Stay tuned!

I want to send a HUGE thank you to the entire production team for including me on the very first show. You are true professionals and an amazingly talented team. I look forward to working with you more on Season 2!

Justin, a job well done and congratulations again on your spot on the show! I’m wishing you great success in the SF real estate world and as a member of the Climb family!

My gorgeous date, Amy, and me arriving at the premiere last week.

For more information about buying or selling in San Francisco or Oakland, contact Gabriel at gabriel@climbsf.com or 415-562-6999.

www.AtHomeSF.com

Is love in the cards for Google and The Shipyard?

It’s just a matter of time before this part of San Francisco is a highly flourishing area with jobs and beautiful homes. The question is who will help build it and how long will it take? Moves like the potential Google investment could really help to expedite this.

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Read the full article by SF Business Times writer, Cory Weinberg:

EXCLUSIVE: Google eyes S.F.’s Hunters Point Shipyard for future office space

As always, I’m always suggesting to my more pioneering clients that this is an area to invest in. As someone who invested in areas like South Harlem in the early 2000s, I can tell you from experience that it’s always best to buy or build early than too late.

For more information about buying or selling in San Francisco and Oakland, contact Gabriel at gabriel@climbsf.com or 415-562-6999.

www.AtHomeSF.com

The Pacific comes to San Francisco!

Located at 2121 Webster Street in San Francisco, The Pacific is a new condominium building coming to market in late 2015.

In charge of the architecture and the interior design is Handel Architects. This 76-unit buildings is being called a modern luxury building according to Handel and will go into its sales phase in late 2015 and delivery is scheduled for Spring 2016.

Little is known about this project at the moment but it will be comprised of a limited number of luxury flats, two-story penthouses and three-bedroom townhouses. Some key features of the project include:

Square feet:

Approx. 157,170 residential, 9 floors

Sustainable features:

LEED Gold

Adaptive re-use of the existing building.

Adjacent townhomes: LEED Silver

Electric vehicle charging stations

One dedicated City CarShare space

One charity: water well funded (Not certain what Trumark Urban means by this but I will follow up once I’ve found out more.)

Here is a link to The Pacific:

The Pacific

the_pacific_1

I’m very pleased to report on this new project as San Francisco continues to look for ways to increase its housing supply.

For more information on buying or selling in San Francisco, contact Gabriel at gabriel@climbsf.com or via phone at 415-562-6999.

www.AtHomeSF.com

The Old Mission Theater Returns!

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Photo: Erin Lubin, Special To The Chronicle

Great things are coming out of this boom we’re having including the rise of some of our most beautiful but forgotten treasures. One of those is the Old Mission Theater which should return to us as a multiplex movie theater sometime in late 2015 according to the developer.

Look at some of its ornate finishes from the original theater:

The full article about this exciting project can be found here:

Old Mission Theater to rise again as gleaming multiplex

I think this also makes a great new amenity to the new Vida condos located just next store.

For more information about Bay Area real estate, contact Gabriel at gabriel@climbsf.com or by phone at 415-562-6999.

www.AtHomeSF.com

Is Staging a Home Important? Absolutely!

As a busy listing agent in one of the hottest markets in the world, I discuss the importance of staging with my sellers all the time. Some resist thinking that the cost isn’t worth it. This couldn’t be further from the truth. It is proven that staging costs come back to you at, typically, 5 times or more when it’s time to review offers. It may be possible to get away with not staging outside of major metropolitan areas but in a place like San Francisco, it is imperative that potential buyers envision themselves living in a home when they come to your open house and see you listing online. This one step can keep you from leaving thousands of dollars on the table. Important decision? You bet!

Staging your home can also help you to de-clutter your home and utilize furniture that is appropriately sized and up-to-date with current trends that potential buyers can connect to. Have you ever gone to a home and seen a sofa the size of an aircraft carrier in a tiny living room? I have. It takes over the room and simply doesn’t work. It makes the room seem smaller than it is and will most definitely turn buyers off.

Take a look at this graph that shows the highlights and benefits of staging and also shows the ranking of rooms to stage for more effect.

To list your home and for more helpful information about staging and selling your property, contact Gabriel at gabriel@climbsf.com or at 415-562-6999.

www.AtHomeSF.com

Do Millennials Prefer the Burbs over the City?

When I first saw this information my immediate reaction was one of disbelief. I mean in a place like San Francisco you see so many young people; Millennials. The idea that this group of people would prefer to live in the suburbs and in rural areas versus the city just seemed silly. Then, I took a moment to reflect about this. Why would this be happening?

Well, it turns out that a lot of the Millennial group is looking for larger space and, for some, a more simplistic way of life. They want places with more bedrooms and a larger amount of space to call home. Maybe they’re planning on a family or would like a separate room for an office and a guest room for friends and family to visit. Let us not forget that the price of real estate in places like San Francisco and the Bay Area are hitting all-time highs and many Millennials may just not be ready for the high price tags associated with buying here.

Whatever the reason, Millennials, according to CAR and the National Association of Home Builders, are changing their minds about city living and choosing to live elsewhere.

Any thoughts on the matter?

Gabriel Rojas is a top-producing Realtor in San Francisco and Oakland. He can be reached at gabriel@climbsf.com or 415-562-6999.

www.AtHomeSF.com

Amero’s Close Out Event!

A final close-out event will happen this Wednesday at Amero at 1501 Filbert Street from 4-6 PM. This event will be spotlighting the final two remaining homes that feature amazing Golden Gate Bridge views.

Amero-san-francisco-real-estate-consulting

Wine and hors d’oeuvres will be provided by Plumpjack Winery.

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http://amerosf.com

www.AtHomeSF.com

@AmeroSF Climb Real Estate    @plumpjackwinery

 

Tech Savvy Home Buyers

The world is now full of Tech-Savvy buyers.

Check out these statistics on how buyers are using technology. 89% of home buyers are currently using online resources during the home buying process and 71% are using online resources to submit documents to their lenders!

Tech-Smart Buyers

What can your Realtor do for you?

Your Realtor not only negotiates on your behalf, they do a whole lot more. See the various ways that a Realtor can shape your next transaction and potentially save you a lot of money. Knowledge is key!

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Climb Real Estate Group San Francisco Association of REALTORS®CALIFORNIA ASSOCIATION OF REALTORS®

Pool or a School?

How important is location to a great school to home buyers? Apparently, very important! Take a look at this infograph from C.A.R.

School or Pool?

How do young people perceive home ownership?

Young Renters’ Optimism to Buy.

Take a look at these stats and see the views that young people have about buying and why. It’s good to see that people are still investing in their future using real estate as a vehicle.

Young Optimism

Defining the “Real Estate Crush”

The “Real Estate Crush”. How it is seen by both men and woman. What kind of “crush” have you had on a home?

Real Estate Crushes

Visual Aid provided by C.A.R.

San Francisco SoMa High-Rise Boom

It’s an exciting time to be part of the growth of our SoMa and Mid-Market areas. With 16+ projects in the works, and more on the way, our fine city is finally growing up. Some may argue that this type of growth will ruin the “charm” of San Francisco. In my opinion, there will always be plenty of charm to go around. However, San Francisco is in need of change that is long overdue. We have a window of opportunity that closes day by day that we need to take advantage of. If not, opportunity will go to cities that are willing to change and grow with the times.
 
 Transbay Tower Photo
Here’s a link to the original article from PRWeb: http://www.prweb.com/releases/2014/05/prweb11897721.htm